Blogmarks
- Skype 2.8 for Mac to launch Tuesday - The screen sharing seems really cool. I'm not entirely sure why, but somehow I've totally missed out on any reason to use Skype before.
- Denser cities make for smarter people - Interesting perspective on density, it leads to more social interaction which means that it's easier for smart folks to connect and innovate. "This is why I smirk when I read about cities like Orlando, Florida trying to jump start innovation with a bevy of tax credits for high-tech businesses. These places don't need more tax credits - they need more coffee houses and crowded sidewalks."
Wii Fitness Coach: A missed conversion
Wednesday | December 31, 2008 | 5:23 pm
Today, something totally unprecedented happened.
I. Clicked. On. An. Ad.
I was updating my weight and nutrition info in Gyminee and I was served the relevant and targeted ad seen here:
I’m on a fitness and weight loss site, and I had just gotten a Wii Fitness balance board for Christmas, so I clicked on the ad because I wanted more information about the product.
And where did I land upon clicking that ad. What sort of well crafted, targeted landing page did I arrive at? Let me offer up people’s exhibit number 2 below:
That’s right, a generic “Here are some games from Ubisoft, possibly the one you’re interested in, possibly not” page. And to answer your question, the My Fitness Coach product did not appear on the page.
Whomever setup that campaign for My Fitness Coach might want to rethink the destination page for their ad.
It should probably include information about, you know, the product?
Permalink | Comments (0) | Categories: Business, Technology, Web design
Blogmarks
- Wisconsin Cheese Cupid - Because what's not to love about liqour and cheese?
- Social is the key part of social media - A good writeup for newsrooms. Although I'd suggest that rather than a social media editor, or a blogging editor, we have to start thinking about these a products that need product managers and not content that needs editing.
- Songbird path to Agility - I keep feeling like we should be a little more formal in our agile-ness at work, but not at the cost of "getting things done."
- Work Ethic 2.0: Attention Control - I totally agree, but I think the author focuses on non-work distractions a little too much like Facebook and Twitter. Total focus includes knowing what meetings to not attend, what meetings not to call, what e-mails to ignore, what e-mails not to send, etc. I'd say it even bubbles up beyond the individual level — what is the company itself focused on. How many initiatives can it really tackle at once, at a level of focus that makes them effective?
- Users and the admin - Another great post by James. In general I agree with the Django Admin philosophy of "if you can’t rely on your site administrators to do the right thing, then they shouldn’t be your site administrators" I have to disagree and say that pre-filling an "Authored by" field should be standard practice for app developers. You have the user logged in and they're authoring the content so it's a logical conclusion that the field shouldn't have to be manually selected.
Back at work, Christmas is over
Monday | December 29, 2008 | 5:20 pm
It’s bad enough that Christmas is over.
It’s bad enough that I’m back at work.
But does the Christmas Countdown tree really have to rub it in?
Permalink | Comments (0) | Categories: Personal
Disclaimer: I work at The Atlanta Journal-Constitution. The opinions expressed here are my own, and do not reflect those of the AJC, Cox Newspapers, Cox Enterprises nor any other party.
