Comments on: Yeah, I want to see that ad http://heisel.org/blog/2003/04/21/yeah-i-want-to-see-that-ad/ Musings for those in the media who grok, grep, and otherwise get the Web. Mon, 05 Mar 2012 15:21:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Martina http://heisel.org/blog/2003/04/21/yeah-i-want-to-see-that-ad/comment-page-1/#comment-5 Martina Thu, 01 Jan 1970 00:00:00 +0000 http://sandbox.heisel.org/?p=56#comment-5 <p>Interesting idea. However I don't think at the moment there are a lot of nice ads people would like to see again. I believe you can maybe name ten web ads worth seeing again.</p> Inter­est­ing idea. How­ever I don’t think at the moment there are a lot of nice ads people would like to see again. I believe you can maybe name ten web ads worth seeing again.

]]> By: James http://heisel.org/blog/2003/04/21/yeah-i-want-to-see-that-ad/comment-page-1/#comment-6 James Thu, 01 Jan 1970 00:00:00 +0000 http://sandbox.heisel.org/?p=56#comment-6 <p>FWIW, kuro5hin.org has a feature somewhat like this with its text ads; each has a link to a page of all currently-running ads, should you ever want to go find a particular ad again, or just see the whole collection.</p> FWIW, kuro5hin.org has a fea­ture some­what like this with its text ads; each has a link to a page of all currently-​running ads, should you ever want to go find a par­tic­u­lar ad again, or just see the whole collection.

]]> By: Chris http://heisel.org/blog/2003/04/21/yeah-i-want-to-see-that-ad/comment-page-1/#comment-7 Chris Thu, 01 Jan 1970 00:00:00 +0000 http://sandbox.heisel.org/?p=56#comment-7 <p>Martina,</p> <p>I agree that right now most ads aren't worth looking at but that can only improve as the creatives get to know the medium better. In the interim, I think it's good to our CMSes ready for the day when the ads are worth seeing again and in some ways, I think providing a way to see ads that rotated off or providing links to all advertisers that day sends a message to our readers that advertising is something important.</p> <p>We provide archives to our editorial content, we don't let that just disappear. Even if it goes into a paid archive we still want and let people find at least the headline and a summary.</p> <p>James,</p> <p>I like the link that Kuro5hin.org provides, but it might need a better label other than "active," it took me a moment to figure out that that was the link.</p> <p>I really like the "buy ad" link right there for any potential advertiser to see.</p> Mar­tina,

I agree that right now most ads aren’t worth look­ing at but that can only improve as the cre­atives get to know the medium better. In the interim, I think it’s good to our CMSes ready for the day when the ads are worth seeing again and in some ways, I think pro­vid­ing a way to see ads that rotated off or pro­vid­ing links to all adver­tis­ers that day sends a mes­sage to our read­ers that adver­tis­ing is some­thing important.

We pro­vide archives to our edi­to­r­ial con­tent, we don’t let that just dis­ap­pear. Even if it goes into a paid archive we still want and let people find at least the head­line and a summary.

James,

I like the link that Kuro5hin.org pro­vides, but it might need a better label other than “active,” it took me a moment to figure out that that was the link.

I really like the “buy ad” link right there for any poten­tial adver­tiser to see.

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