November 14, 2003

Usability of digital editions

“E-media Tidbits”:http://www.poynter.org/column.asp?id=31&aid=53888 has an item about the usabil­ity of dig­i­tal replica edi­tions. (See “previous”:http://www.heisel.org/archives/2003/10/29/taking_a_liking_to_digital_replicas.php)

While I can’t read German, the overview pre­sented indi­cated that its seen as an exten­sion of the print ver­sion, rather than the Web and that it scored well with novice com­puter users.

As I “mentioned previously”:http://www.heisel.org/archives/2003/10/29/taking_a_liking_to_digital_replicas.php, dig­i­tal replica edi­tions may be a good way to extend your brand to older users who fell away from the print ver­sion for var­i­ous rea­sons (deliv­ery prob­lems, etc.).

I stand by the thought that replica’s are not a replace­ment for tra­di­tional news Web sites — these are being accessed by younger groups and will, in some form or another, rep­re­sent a strong dis­tri­b­u­tion method for news­pa­pers among a younger audience.

Filed under: Web design

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