January 13, 2005

Mac mini a gateway drug fruit

It’s working.

If part of Apple’s strat­egy is to lever­age their pop-​culture status (thanks to the iPod), along with the new, very rea­son­ably priced Mac mini, to get folks talk­ing about Macs, (and to con­tinue to talk about iPods) — then I have good news for you… it’s working.

I just got an e-mail from my par­ents, who are as far from being pun­dits, ana­lysts, tech­nol­o­gists, or any other term in that vein.

My mother’s used a PC for as long as she’s been computing.

My mother still uses a PC at work run­ning Win­dows 95.

My mother used a Pen­tium (no bloody 2, 3 or 4) box until it lit­er­ally stopped work­ing, because she doesn’t like to change her com­put­ing environment.

My mother just e-mailed me and asked me what I thought about the new Mac mini.

It’s working.

So, to whomever coined the term “Mom Mac” for the new mini, that was a very apt name indeed.

Update: My mother has made the news! News.com included her in an arti­cle about the Mac mini’s appeal, (she’s at the end).

Filed under: Technology

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