Apple’s post-purchase branding
This is only the second time I’ve bought something from Apple, and the first time I’ve bought something from them online. And I must say, they need to work on their post-purchase branding. I’m not a marketer, so that might not be the right term. I’m talking about the interval between when I plunk down my [...]
January 29, 2005 | Categories: Business, Technology, Web design
Disclaimer: I work at The Atlanta Journal-Constitution. The opinions expressed here are my own, and do not reflect those of the AJC, Cox Newspapers, Cox Enterprises nor any other party.
