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The ‘new business’ paradigm
Thursday | February 10, 2005 | 1:55 pm
I don’t think that the vast complex web that is the Internet can really be boiled down into a PowerPoint-able bullet point. But for those media executives who need such a thing:
- On the Internet, it’s about users first, not money
That’s a paraphrase from this E-media Tidbits item about Craigslist.
In short, Craigslist only starts charging for its listings when the volume of crap listings gets so high, that a charging a small fee makes the listings more usable.
Remember, users can leave your site in an instant. How long does it take to hit Apple-W?
On the Web, content is king. The corollary being that content plus a great interface is emperor.
Give the users the content they want, and the interface they need, and you’ll stand a much better chance of “monetizing”, “enterprising” or otherwise making money off your site.
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Disclaimer: I work at The Atlanta Journal-Constitution. The opinions expressed here are my own, and do not reflect those of the AJC, Cox Newspapers, Cox Enterprises nor any other party.
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