heisel.org

What does CPM stand for?

CPM is a fairly stan­dard unit of mea­sure in the online adver­tis­ing busi­ness. It stands for Cost per thou­sand (the M is the Roman numeral for 1,000). What it’s mea­sur­ing is the cost per thou­sand ad impres­sions. Take heisel.org for exam­ple. For the month of Novem­ber I had a little more than 1,000 page views. If I [...]

November 30, 2008 | Categories: Business, Journalism, Technology

Quoted in Good Morning Silicon Valley

Quoted in Good Morn­ing Sil­i­con Valley - "Pixar com­pletely under­stood that when you write your soft­ware hand-​in-​hand with the cre­ative people writ­ing the story, you are cre­at­ing a rev­o­lu­tion­ary company." Amen.

November 30, 2008 | Categories: Blogmarks

What is an ad impression

I’ve blogged pre­vi­ously about var­i­ous Web ana­lyt­ics terms. Almost all of those would be described as audi­ence terms — they describe how people are view­ing your site. Let’s take a stab at some rev­enue terms, start­ing with: What’s an ad impres­sion? It’s a mea­sure of the number of times an ad is seen by a user. In that sense it’s [...]

November 29, 2008 | Categories: Business, Journalism, Technology

Yesterday’s turkey

Sci­ence is amaz­ing. In my seri­ously novice hands I can take some­thing seri­ously unap­pe­tiz­ing like this: And turn it into this: The before photo is not of a Dune nav­i­ga­tor but is instead our Thanks­giv­ing day turkey breast in brine. For the curi­ous, our menu con­sisted of: Roasted turkey: But we altered the brine to be just sugar, salt, veg­etable broth, peppercorns [...]

November 28, 2008 | Categories: Personal

Giving thanks

For a won­der­ful part­ner in life, For the new space we call home, For the good health of my family, For the safety of my brother-​in-​law, For my chal­leng­ing yet reward­ing career, For the tal­ented group I get to work with on a daily basis, For all the years I’ve had on this Earth, and the years yet to come, For all that and more, I [...]

November 27, 2008 | Categories: Personal

Feed flood: under control in NetNewsWire

I’m a huge RSS addict. If some­thing isn’t avail­able as RSS, then I’m likely not read­ing it, cer­tainly not when I sit down with The Sunday Inter­net. But my time to sit down with Net­NewsWire is lim­ited during the week, espe­cially if we’re in the middle of big projects. There’s noth­ing more dis­heart­en­ing than return­ing to your [...]

November 26, 2008 | Categories: Personal, Technology

Django cache keys: making them safer

I posted some code to make your Django cache keys safer over at Django snip­pets the other day. This code evolved at work over sev­eral months as we encoun­tered a few caching chal­lenges with mem­cache. The first prob­lem was that occa­sion­ally some of our cache keys would be too long. Mem­cache only allows keys up to 250 characters. [...]

November 25, 2008 | Categories: Django, Programming, Python, Technology

Django developer wanted at ajc.com

We’re look­ing for a great Django/Python devel­oper to join our small team at ajc.com. Check out the job post­ing at Django Gigs or at Craigslist. Here are some of the ben­e­fits to work­ing on our team: We’re a small team — but full of great people like Maura and Zellyn Our projects are highly vis­i­ble — if you’ve spent [...]

November 24, 2008 | Categories: Django, Journalism, Programming, Python, Technology

Gmail theme showing incorrect weather

Is anyone else having an issue where their Gmail theme is show­ing incor­rect weather? It’s 11:38 on a Sunday in Atlanta. There are clear blue skies out and the tree theme is show­ing me thunderclouds.

November 23, 2008 | Categories: Technology

Rich in doughy goodness

In honor of a spe­cial someone’s birth­day, there were bis­cuits, home­made but­ter­milk biscuits.

November 22, 2008 | Categories: Personal

Disclaimer: I work at The Atlanta Journal-Constitution. The opinions expressed here are my own, and do not reflect those of the AJC, Cox Newspapers, Cox Enterprises nor any other party.