November 9, 2008
The link economy is dead: New York Times
Yesterday while I was looking for a link to the Christian Science Monitor’s plan to move to a primary online business, I found this topic page on NYTimes.com.
There’s. Not. One. Link. To. The. Monitor’s. Web. Site. Try it yourself at home:
curl -s http://topics.nytimes.com/top/reference/timestopics/organizations/c/christian_science_monitor/index.html?inline=nyt-org | grep 'csmonitor.com'
I’m all for SEO-friendly topics pages. They can and should be a great tool for news sites to aggregate information (and revenue, it’s a business after all) from their site and other relevant sites on the Internet.
Any topic page about a publication, that’s on the Internet, that doesn’t contain a link to the other site has the distinct aroma of FAIL.
Filed under: Journalism,Technology
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