http://heisel.org/blog/2008/11/29/ad-impressions/ Musings for those in the media who grok, grep, and otherwise get the Web. Mon, 05 Mar 2012 15:21:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://heisel.org/blog/2008/11/29/ad-impressions/comment-page-1/#comment-33422 Anonymous Mon, 05 Mar 2012 15:21:00 +0000 http://heisel.org/blog/?p=1061#comment-33422 <p>its still counted as a page view i guess..</p> its still counted as a page view i guess..

]]> http://heisel.org/blog/2008/11/29/ad-impressions/comment-page-1/#comment-33417 mr blint Tue, 10 Jan 2012 15:46:00 +0000 http://heisel.org/blog/?p=1061#comment-33417 <p>If an ad will be invisible until the page is scrolled, is it considered an "impression" even if the page is never scrolled, so that the visitor never actually saw it?</p> If an ad will be invis­i­ble until the page is scrolled, is it con­sid­ered an “impression” even if the page is never scrolled, so that the vis­i­tor never actu­ally saw it?

]]> http://heisel.org/blog/2008/11/29/ad-impressions/comment-page-1/#comment-33247 keya Sat, 13 Nov 2010 04:35:29 +0000 http://heisel.org/blog/?p=1061#comment-33247 <p>nice and informative...</p> nice and informative…

]]> http://heisel.org/blog/2008/11/29/ad-impressions/comment-page-1/#comment-30846 heisel.org > What does CPM stand for? Mon, 01 Dec 2008 00:20:38 +0000 http://heisel.org/blog/?p=1061#comment-30846 <p>[...] It stands for Cost per thou­sand (the M is the Roman numeral for 1,000). What it’s mea­sur­ing is the cost per thou­sand ad impres­sions. [...]</p> [...] It stands for Cost per thou­sand (the M is the Roman numeral for 1,000). What it’s mea­sur­ing is the cost per thou­sand ad impressions. [...]

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