December 31, 2008

Wii Fitness Coach: A missed conversion

Today, some­thing totally unprece­dented happened.

I. Clicked. On. An. Ad.

I was updat­ing my weight and nutri­tion info in Gym­i­nee and I was served the rel­e­vant and tar­geted ad seen here:

Wii Fitness Coach Ad

I’m on a fit­ness and weight loss site, and I had just gotten a Wii Fit­ness bal­ance board for Christ­mas, so I clicked on the ad because I wanted more infor­ma­tion about the product.

And where did I land upon click­ing that ad. What sort of well crafted, tar­geted land­ing page did I arrive at? Let me offer up people’s exhibit number 2 below:

Landing page for Wii Fitness Coach ad

That’s right, a generic “Here are some games from Ubisoft, pos­si­bly the one you’re inter­ested in, pos­si­bly not” page. And to answer your ques­tion, the My Fit­ness Coach prod­uct did not appear on the page.

Whomever setup that cam­paign for My Fit­ness Coach might want to rethink the des­ti­na­tion page for their ad.

It should prob­a­bly include infor­ma­tion about, you know, the product?

Filed under: Business,Technology,Web design

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